The product
A place for
the whole idea.
Inspiration, concepts, scripts, and feedback. Together, from the first spark.
Watch the demo01 / Inspiration
Find the spark.
Explore ads and the creative thinking behind them. Save the moment that moves your brief forward.
- Whole ads & clips
- Your reference notes
The city moves.
She doesn’t.
02 / Concepts
Give the idea
a direction.
Connect the brief, product facts, and references. Develop a story you can explain before you write it.
- Distinct concepts
- Connected context
Find your quiet.
- The premise
- A little distance from the world changes how it feels.
- The story
- A busy commute. One listener. A moment that belongs to her.
- The approach
- Contrast through movement and sound.
03 / Writing
Make every
line count.
Select the words that need work. Explore a sharper hook or another ending, then make the creative call.
- Focused AI revisions
- You choose what stays
The city fades into the background.
The city keeps rushing. A leaf drifts slowly past her face.
04 / Versions
Keep the good bits.
Try another direction without losing the first. Name a version, return to it, or save a suggestion for later.
- Named versions
- A way back
Current direction
Earlier script
The original direction
05 / Review
Feedback, in place.
Keep the comment beside the words it refers to, with the original quote and version attached.
- Contextual comments
- Review links
“A leaf drifts slowly past her face.”Attached to the quote and script version
06 / Export
Ready for the
next person.
Present it, edit it, or move it into another workflow. Your script leaves in a familiar format.
- PDF & Word
- Markdown & text
This is the moment. Let’s give it a little more breathing room.