How it works
Five connected steps. Start wherever your idea is.
The brief
The assignment, the audience, the facts. Or the thought you can’t leave alone.
Inspiration
Look beyond the look. Save the creative approach you want to learn from.
The concept
Turn a reference into your own story. Keep other directions for another day.
The script
Draft the idea. Ask for a focused revision. Keep the version that works.
Review & export
Review the actual words. Resolve the feedback. Export the chosen version.
